Limited availability in 2026 Start a project

Meta ads for games

Paid social on Facebook and Instagram for video games, esports teams and gaming services. The offer, the creative and the campaigns, run by gamers.

Start a project See the ads

ProGuides, redefined through paid social

ProGuides is the largest video-based training platform for gamers. Think MasterClass, for esports.

ProGuides approached us in 2021 to improve their paid social results and to deliver growth consulting.

What we did

  • A full, in-depth analysis of what was holding their paid social strategy back.
  • A new, stand-out offer to lead the campaigns.
  • Engaging ad creatives built for gamers.
  • Ideas the team could use to build traction beyond the ads.
Read the ProGuides case study
ProGuides Sponsored
ProGuides Sponsored
Two of the ProGuides ad creatives. Sound stays off until you turn it on.

Who it’s for

What’s included

Everything it takes to make Meta ads work for a game, from the offer to the report.

How we work

  1. Step 1: Audit

    We dig into your ad account, tracking, offer and past creative to find what’s holding results back.

  2. Step 2: Plan

    Offer, audiences, funnel and a creative testing plan, agreed with you before anything goes live.

  3. Step 3: Launch

    Creative made, tracking checked, campaigns live. Then the testing starts.

  4. Step 4: Scale

    Budget follows what wins. You get clear reporting and the next round of ideas.

Questions

Which platforms do you run paid social on?

Meta: Facebook and Instagram. That’s where our paid social work is focused, from the offer and creative to campaigns and tracking.

If you’re weighing up other channels too, bring them up when we talk and we’ll give you a straight answer on fit.

Do you make the ad creative?

Yes. Creative is part of the service: static ads, UGC-style video and scripts, made to feel native to the feed and to gamer culture.

The ProGuides ads on this page are two examples.

Read the ProGuides case study

Who do you work with?

Video game studios and publishers, esports teams and organisations, and gaming services and platforms.

We keep the roster small, so there’s limited availability in 2026.

Do you only work with games?

Gaming is what we do: games, esports and the services built around them. That focus is the point. Gamers first, marketers second.

If you’re close to gaming and not sure you fit, ask. We’ll tell you straight.

Do you set up tracking?

Yes. We set up and check the Meta Pixel and the Conversions API, so Meta optimises for the actions you care about, like sign-ups and purchases, and your reports can be trusted.

Can you help with the rest of our marketing?

Yes. We lead with SEO and paid social because that’s where we go deepest. Once we’re working together, we can plug in the rest of your marketing as you grow.

How do we start?

Tell us what you’re promoting and where things stand today, through the contact page or at hello@gtg.gg. We’ll take it from there.

Start a project