SEO for games

Search engine optimisation for game studios, esports teams and gaming platforms. Technical fixes, keyword strategy, content and links that get you found by players.

100K to 1M Monthly organic visitors for Discord Bot List, in six months.

Before 100K

After six months 1M

Monthly organic visitors, Discord Bot List. Each chevron is 100K visitors a month.

Discord Bot List and Discord Server List are among the longest-serving websites for Discord bot and server discovery.

The team reached out to us in 2022 for help with their organic marketing strategy. The primary goal: grow traffic from non-branded keywords.

“Joel’s team is exceptional. They are true professionals. The results speak for themselves.”

Discord Bot List

The rest of the results

  • Increase in organic search traffic 1000%
  • Increase in bot sign-ups, month on month 150%
  • New keywords on page one 300+
  • Backlinks won through content and outreach 100+

Gamer to Gamer gtg.gg/case-studies/discord-bot-list

Discord Bot List: from 100K to 1 million monthly organic visitors

How we grew Discord Bot List from 100K to 1M monthly organic visitors in six months: keyword mapping, new landing pages and 100+ backlinks.

Who it’s for

What’s included

Everything that moves organic search for a gaming site, from the crawl to the links.

How we work

  1. Step 1: Audit

    A technical crawl, a look at where you rank today, and who’s beating you and why.

  2. Step 2: Map

    Keyword and competitor research, turned into a keyword map that covers every page.

  3. Step 3: Build

    Technical fixes, new landing pages, on-⁠page optimisation and content.

  4. Step 4: Grow

    Links through content and outreach, plus reporting on what moved and what’s next.

Questions

How long does SEO take to work?

Honestly, it depends: on where your site starts, how competitive your searches are and how quickly changes go live. SEO compounds over months, not days, and anyone promising page one by next week is guessing.

As one example, Discord Bot List grew from 100K to 1M monthly organic visitors in six months. That’s a result, not a promise.

Read the Discord Bot List case study

What does SEO for games include?

Technical SEO, keyword research and mapping, landing pages and on-page optimisation, content, digital PR and link building, and reporting. We weight the mix towards what your site needs most.

How do you build links?

Through content and manual outreach to respected gaming and technology publications. For Discord Bot List that meant 100+ backlinks.

We don’t buy links or use link farms.

Is SEO worth starting before a game launches?

Yes, if you can. Interest in a game builds before release and new pages take time to rank, so starting early means you’re already there when players go looking.

Who do you work with?

Video game studios and publishers, esports teams and organisations, and gaming services and platforms.

We keep the roster small, so there’s limited availability in 2026.

Can you help with the rest of our marketing?

Yes. We lead with SEO and paid social because that’s where we go deepest. Once we’re working together, we can plug in the rest of your marketing as you grow.

How do we start?

Tell us about your site and what you want it to rank for, through the contact page or at hello@gtg.gg. We’ll take it from there.

Start a project